Walay, Spanish soul focused in Asia.

Inspired by Mediterranean lifestyle, Walay Clothing was born in Alicante in 2014. Fresh essence and high passion of Spanish Design is present in every item. Customizable & unique clothing for free souls. Walay was the result of creating a wide collection of cool backpacks that Asian customers could customize in minutes and wear them on their own style.


As the Brand Manager of this apparel project built from scratch, I participated actively in any of these stages:

1. Corporate Identity: Designing Logo and Graphic Material.
2. Product Design: Defining lines and articles inside them.
3. Patterns Creation: Selecting and co-creating patterns for customizable parts.
4. UI/UX Design: Adapting Website and local events for Customizable features.
5. Communication: Ellaborating messages for media and POP material for shops.

Walay Clothing Logo
Walay Clothing logo.

Concept

Walay got to penetrate the market offering an affordable quality product which is backed up with a strong brand concept. It became a real alternative for those people who want to wear quality backpacks and accessories without having to make a big spend.

Offering customizable backpacks to Asian market, Walay's features high quality with an affordable price which makes it ideal to enter South East Asia. The project holded the best of 3 main regions: production capabilities of China, market opportunity of South East Asia and branding experience from Spain, Europe.


Figure 1. Initial sketches for Walay products.

The products

Offering customizable backpacks to Asian market, Walay's features high quality with an affordable price which makes it ideal to enter South East Asia. The project holded the best of 3 main regions: production capabilities of China, market opportunity of South East Asia and branding experience from Spain, Europe.




Walay Clothings backpacks and accessories .

Customization Features

The customize service was a major feature offered in China and Thailand. In the additional customization features, users started with the basic product they liked, by simply choose the color, pattern and material to customize their very own Walay product.

Customization for Chinese clients in Desktop and Mobile versions.

Retail Shop Big Goals

Walay got to be sold in the best and finest shopping malls in Thailand, like "Another Story" in Emquartier’s Helix Building, and three locations of Central Shopping Malls. Also in concept stores mixed with other product from all over the world with a heavy focus on stationery and home decor, plus some fashion.

Some of the shops where user could find Walay products.

Communication

Fresh, global and close, Walay Clothing communication reaches effectively its target.

Promotion video for the brand, done in Spain with Asian and European actors.
A few pictures from Walay Campaigns.

Contact

Are you working on something great? I would love to help make it happen! Drop me a letter and start your project right now! Just do it. I will not spam you on
e-mail or add to MailChimp list.

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