NSCA Learning Platform in Spain: UX Design and Development Management

Hired as the Digital Services provider, I managed the team to design and develop a whole learning platform to let NSCA teaches their Certificate Coaches

Overview

The National Strength and Conditioning Association (NSCA) is an international nonprofit educational association founded in 1978. The association serves nearly 30,000 members in 52 countries. Its headquarters are in Colorado Springs, Colorado.

Problem

In 2018, online education becomes crutial in terms of time and flexibility for everyone interested in learning any field. NSCA is needing a to be more effective at their teaching for potential Personal Trainners for their worldwide recognised Sport certifications. Instead of local courses to prepare people, they bet for the own Learning Platform, built from scratch to attend their students and teachers needs.

Figure 1. NSCA Website for Spain with current international certifications.

So, this 2018 looked like the perfect moment to begin offering the solutions for online education.

Research & Analysis

User research focuses on understanding how important is for a brand like NSCA to have their own platform, completely customized and branded with the company style and values for its students, and to contrast if potential students would understand Online education as an option as valid as if they had the course in a traditional center.

User scenarios

Due to customisation options grew quickly, there was plenty of data available to us, so we used this to accurately define their user base, the way these users behaved and several possible use cases for the app.

Person #1 Person #2 Person #3
Name & Job F. López, Student A. Martín, Teacher I. Campos, NSCA Staff
Age group 18-24 y.o. 35-44 y.o. 18-24 y.o.
Motivation and benefits of product usage

For a person who lives in an small town, it would be great to have online education for the sport areas he is interested at.

Teaching to students who cannot access to offline classes, or who are so busy working while studying.

Advert and manage new courses and Live Webinars in a platform with all NSCA branding.

Need and context of use

All day connected person. Learning online means so valuable way for him.

A teacher who has his passion for offline lessons, but understand the digital evolution in terms of reducing distances and time of learning

A confortable web to manage courses, lessons and Live Webinars without IT help.

Way to product

Online promotion in NSCA website and social networks.

Working directly with NSCA agreement.

Participant of UX design process of identifying needing for Students and Teachers.

Digital literacy

High

Middle

High

Figure 3. NSCA Learning Platform personas.

Understanding how important is for Sport Coaches a brand like NSCA and how it can change the way the offer their sport services, we will see how great it is to have the exams prepared in the most confortable way. Our goal was to design the platform that every NSCA Certificates student would consider the best way to learn fast about Sport World and which helps to empower his skills before the exam and after it.

User testing

User testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. So we decided to use this technique in our site with this tasks:

  1. Log in or Sign up;
  2. Pay a course;
  3. Take an online test;
  4. Ask a question to the teacher;
  5. Feel more prepared for the exam;
Figure 5. User testing results (NSCA course in and out its own Learning Platform).

Design

One major challenge in the Learning Platform, was to focus on students. Our aim was to improve user engagement by understanding everything about athlete's mind, allowing us to offer them the best online experience to complement their traditional studies.

We also needed to create a simpler, easier and fast way to let NSCA Spain knows the number of students per course, the country where they are doing the course, and to estimate real-time the incomes to let them take more accurate decissions.

Figure 6. NSCA Learning Platform screenshots.

Results

In the results we created a whole Learning Platform from scratch, that is able to perform the educational needs, and that is ready to host not just a wide number and categories of courses but also Live Webinars and quizzes, etc.

Live as if you were to die tomorrow. Learn as if you were to live forever. Mahatma Ghandi, Activist.

NSCA's Spanish headquarters plans to rock it within current 2018 with their brand new Live Webinars at their International Conference, so stay tuned!

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Date December, 2016
Type Mobile apps, Prototyping design
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